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Treasury Wine Estates (TWE) is a unique global wine company with a leading international portfolio of new world wines.
From the establishment of Australia’s Penfolds in the mid 1840s to the 1876 founding of Beringer Vineyards, a winemaking legacy has been created. Our five foundation brands form the base of our passion for wine and are some of the most recognised and awarded wines in the world: Beringer Vineyards, Lindeman’s, Penfolds, Rosemount Estate and Wolf Blass.With 11,000 hectares of vineyards, sales of 32 million cases of wine annually, and revenues of about AU$1.7 billion, TWE employs more than 3,500 winemakers, viticulturists, sales, distribution and support staff across 16 countries.
As Brand Manager at TWE Sweden you will manage and grow the premium portfolio within TWE Sweden by develop and execute local brand plans in Sweden including media, NPDs, PR and events, to maximise long term potential and deliver short term goals.
Job Description
Develop and implement brand activation mix, including price, packaging, distribution and NPD in alignment with Nordic Portfolio manager and Country Manager
Develop annual brand activation plans for premium portfolio (Penfolds, Beringer, Wolf Blass, Matua and regional brands) in Sweden to be aligned with global strategies and execute to plan and within agreed budgets.
Work closely with Swedish commercial team to fully support and activate brand plans within relevant accounts.
Support commercial team in Sweden ensuring they are fully informed, engaged and motivated to build our brands in line with global vision and strategy.
Participate in sales activities including On/Off trade, monopoly meetings, distributors and consumer events.
Work closely with EMEA brand team to align strategy & promote best practices, communicating brand news from Global teams to the Nordic team.
Leverage brand investment and activities (ATL & BTL) into PR and relevant trade marketing plans
Lead new product development for tenders and order to assortment products in agreement with global brand team, NPM, BM, NPD team and winemaking.
Managing distribution model in Sweden in a fast pace environment
Develop effective relationship and leverage opportunities with key brand sponsorship/collaborations and PR agency.
Person Description
Minimum of 5 years Brand Management experience at a similar level preferably in a FMCG environment; wine industry highly desirable
Wine certification would be an important part attribute but above all a passion for wine will be required.
Excellent verbal and written communication skills in English
PR experience preferred
Experience working within a fast moving environment with the ability to multi-task
Strategic capability in developing and implementing highly proactive public relations activities which reflect the corporate vision and regional strategy
Ability to persuade and influence internally and externally
Excellent project management skills
Excellent evaluative, analytical and interpretive skills
A strong understanding of budgetary management
Ansök via denna länk. |
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| Nigel Wright specialises primarily in the appointment of commercial, operations and support professionals for national and international consumer products and services companies across the globe. Our business has evolved with the consumer sector and we now service clients across a range of industries including FMCG, Durables, Utilities and Online businesses around the world. |
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Nigel Wright specialises primarily in the appointment of commercial, operations and support professionals for national and international consumer products and services companies across the globe. Our business has evolved with the consumer sector and we now service clients across a range of industries including FMCG, Durables, Utilities and Online businesses around the world. |
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