Brand Trade Marketing Manager

Hello. We're looking for a Brand and Trade Marketing Manager Sweden to the growing European team at Innocent. Innocent is a dynamic company that started in 1999 after selling smoothies at a music festival. The Innocent founders put up a big sign asking people if they thought they should give up their jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then they got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so they resigned from their jobs and got cracking. Since then Innocent have started making veg pots, juices and kids' drinks, in their quest to make natural, delicious, healthy foods that help people live well and die old. The company got some big plans for growth in Europe and Sweden specially, and need some excellent marketing campaigns and initiatives to get there. We're looking for a bright and energetic brand manager with solid marketing experience to develop and deliver smoothies and juice marketing plans in Sweden. About the job: You’d be based as part of a small team in Stockholm but regular travel to the head office in London will be required. You’d be reporting into the Marketing Manager for Northern Europe (based in London) and work closely with the Sales and Country Manager for Sweden. You would be the first point of contact for local agencies (media, PR and copywriting), as well as the group brand team who are based in the UK. The European business is the new growth engine of innocent, so this is an exciting place to be. You will gain a true insight into the drinkers, the market and the competitors to develop campaigns that engage the consumers. As a part of this, you will be responsible to execute the defined strategy by managing NPD launches, briefing agencies and ensuring flawless campaign executions. In addition, you will be managing Innocents famous “big knit” campaign, lead all digital activities and be the first point of contact for all customer marketing activities. You will also be required to analyse activities using Nielsen and sales data and make recommendations. It’s an exciting and meaty role which will help to further develop your marketing fundamentals across an exciting and innovative brand. Profile: To apply for this role, you'll need to display solid brand marketing experience, ideally from a top tier FMCG company.  You'll have a proven track record in developing and executing marketing plans, and be able to demonstrate project management experience. You will be a confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results. You need to be independent and confident to work in a busy and complex environment. As part of a small team, you will be expected to have a hands-on mentality and willing to work on all things big and small.

• Strong academic results with relevant degree
• Solid (3-5 years) brand management experience in FMCG
• Experience of managing projects/campaigns and influencing internal & external stakeholders to achieve best possible results
• Good understanding of Swedish market and consumer (mother tongue Swedish, experience of working in Swedish market)
• Proactive, being able to deliver in a busy environment
• Needs to have maturity and confidence to work independently and deal with senior stakeholders
• Creative spark coupled with commercial astuteness and good analytical skills
• Experience of working with Nielsen
• Fluent English skills
• Willingness to travel once a month
• International background/mindset

Apply here