Senior Marketing Manager

Senior Marketing Manager (Head of Marketing) – Northern Europe This is a great opportunity to take a leading marketing role within a growing international FMCG businesses with Northern European responsibility! Barilla is a family company originally established in 1877 as a bread and pasta shop in Parma. Today the company is one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crisp bread business in Scandinavia through the Wasa brand! The company has high and exciting aspirations for the future. Barilla is aiming to double the business by 2020 while continuously reducing the footprint on the planet and promoting wholesome and joyful food habits. Barilla is now looking for a Senior Marketing Manager for Northern Europe to be based at the office in Stockholm. This role is expected to contribute to major long-term decision making process and will have a key role in shaping the future of Barilla in the region. The position is a key position in the Northern European organisation and will be a part of two different dynamic management teams.Responsibilities:

• Manage/motivate the team and overall staff to promote personal & professional growth
• Define long term business objectives/strategies by geography/categories, including P&L
• Define local product portfolio by country (sizing and assortment) according to local needs
• Adapt global materials to local requirements of Brand Strategy Equity and communication
• Define and propose the annual budget for media, promotional and brand activation activities and monitor it
• Ensure development and proposal of marketing plans for each brand, category and country in terms of both qualitative and quantitative objectives
• Participate with Media Management to develop annual Barilla Communication Plan
• Ensure the development of BTL brand activation activities
• Give the input in terms of brand activation for external- and public relations
• Ensure effective launch of new products unit
• Participate in the definition of price lists for each country/product
• Supply input for Market and Consumer insights, contribute to development of global and local consumer insight, competitive intelligence, brand equity and product quality
• *Note that this role will require some travelling within the Nordics as well as internationally.

We are looking for an energetic and passionate leader who enjoys working with a broad perspective of the business. We see that you have the following background:

• Marketing skills with key focus on BTL/Consumer Marketing
• Management experience from a similar type of environment with a strong passion for leadership and developing people/organizations
• Experience within FMCG, preferably within food & drinks categories
• Category management / Trade Marketing/ Shopper Insight experience
• Experience working on a Nordic level and thrives on working in a dynamic and international work environment
• Fluent in Swedish & English (further Nordic languages beneficial)
• Academic background

In terms of personality fit we are looking for someone that can be a true ambassador of Barilla’s identity, values and food culture. The values are Intellectual, Curiosity, Passion, Courage, Trust and Integrity. When working for Barilla it’s very important to have a passion for the products and work on helping people to live better by brining wellbeing and joy of eating into their everyday lives! We look forward to speaking further with you regarding this exciting opportunity at Barilla! Please send in your application through the Nigel Wright website. Apply here